W11 · Fill Your Bays ad kit

Concept

Persona: owner of a 2 to 6 bay garage, service centre or detailing studio in a Telangana tier-2 town. Pays mechanics for a full day whether a car is on the lift or not.
Desire: a booked job board every morning, without paying for ads.
Evidence: none harvested yet (no partner calls or reviews on file). Lines marked H in the hooks are hypotheses to check on the first 5 partner calls. This is the biggest research gap.
Awareness: problem aware (they know the slow days; they don't know WIT sends jobs).
Sophistication: 3. They've tried Justdial-style listings, boosted posts and booking apps, so the ads lead with the mechanism, the Bay-Fill Loop from W01: Pull (WIT brings car owners in your city), Reply (WITSI answers within 60 seconds), Book (the slot lands in your Partner app), Return (reviews, reminders, re-bookings).
One belief: "Car owners who already trust WIT are the fastest way to fill my bays, through WIT Certified."
Promise (W01): 30 booked jobs a month from WIT leads, booked by WITSI, no ad spend. W01 short headline: "30 booked jobs a month. Zero ad spend. One app." The ads say "the plan for 30 booked jobs a month" until a partner has hit it; the 90-day guarantee stays off the ads until Nik confirms its wording.
Proof we can use today: 10,000+ customers across the Telugu states; 2,000+ service-centre partners nationwide; 3 WIT studios (Karimnagar, Siddipet, Hanumakonda); Akhil's 300K+ Instagram and 150K+ YouTube audience. Figures and wording as Nik supplied them on 2026-10-07 (~/AI/wit-chat/tools/site/content.mjs, CRED).
CTA everywhere: "Register for the free workshop." Next step: pick a seat, get the link on WhatsApp. Effort: 60 minutes. Reason now: only [FILL: 5] WIT Certified partner slots per city in this round (W01), workshop date [FILL].

Open flags (check before spend)

30 jobs a month is the W01 promise (with a draft 90-day guarantee) but no partner has hit it yet. Ads frame it as "the plan". Swap in a real number once a partner has one; add the guarantee once Nik confirms the wording.
WITSI 60-second reply and the job landing in the Partner app are the WITSI Sales Engine spec (S2/S4), still being built. Only run IA2/VS2 once it works for a test lead.
10,000+ customers and 2,000+ service-centre partners nationwide: supplied by Nik on 2026-10-07 and live on the WIT site. Note "partners" there means nationwide, not WIT Certified partners in these 3 cities; the copy keeps that distinction.
From W01: price [FILL], workshop date [FILL], partner slots per city [FILL: 5], final registration domain [FILL] (the ads point at the W3 preview until Nik picks one).
No partner research on file. All H hooks are hypotheses; get 5 partner calls or WhatsApp voice notes to confirm the words garage owners use.

5 image ads

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IA1 · Empty bay (problem)

On image: Two bays empty at 11 am? / Free workshop for garage owners: the plan for 30 booked jobs a month from WIT, with no ad spend. / button: Register free
Primary text: Two bays empty and it's already 11 am. Your mechanics are paid either way. WIT already has 10,000+ car owners booking car care across the Telugu states, and in this free 60-minute workshop we show service centres, garages and detailers how WIT Certified partners get those bookings. Karimnagar, Siddipet and Hanumakonda. Partner slots are limited in each city.
Headline: Fill your empty bays · Description: Free partner workshop

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IA2 · The late reply (mechanism)

On image: chat bubbles on the phone: "Hi, do you do ceramic coating? How much?" (7:42 pm) → "WITSI · Yes! Slots tomorrow 10 am or 3 pm. Book one?" (7:43 pm). Headline: Every enquiry answered in 60 seconds. Sub: WITSI replies, books the slot and drops the job into your Partner app.
Primary text: Car owners message three garages and book whoever answers first. If you're under a car at 7 pm, that's not you. WITSI, the WIT assistant, replies to every enquiry within a minute, asks what the car needs and books the slot straight into your calendar. Come see it working in the free Fill Your Bays workshop.
Headline: Never miss an enquiry again · Description: Free workshop for garages

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IA3 · Empty job board (near text-only static)

On image: whiteboard lines written in marker style: MON ___ / TUE ___ / WED ___ . Headline: Does Monday's job board look like this? Sub: Learn how WIT sends booked jobs to certified garages. Free workshop.
Primary text: If the job board is empty on Monday morning, the week starts with you chasing work. Fill Your Bays is a free 60-minute workshop for garage and service centre owners in Karimnagar, Siddipet and Hanumakonda. You'll see how WIT routes booked jobs by city, service and rating, and what it takes to get the WIT Certified badge.
Headline: Start the week with booked jobs · Description: Free · 60 minutes

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IA4 · The badge on the door (offer)

On image: WIT Certified badge on the door glass. Headline: Put the badge on your door. WIT sends the cars. Sub: WIT Certified: bookings, the Partner app and WITSI for your front desk.
Primary text: WIT Certified partners get the badge, the WIT Partner app (bookings, customer records, your own customer app) and WITSI answering enquiries for your front desk, plus booked jobs from WIT car owners near you. The free Fill Your Bays workshop walks through the checklist and the numbers. Register and we'll send the link on WhatsApp.
Headline: Become WIT Certified · Description: Free partner workshop

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IA5 · Full bays (proof)

On image: stat strip: 10,000+ customers across the Telugu states · 2,000+ service-centre partners nationwide · 3 WIT studios. Headline: Car owners already book with WIT. Now they can book you. Sub: Fill Your Bays, the free workshop that shows garages, service centres and detailers the plan for 30 booked jobs a month. / button: Register free
Primary text: WIT runs three car studios in Telangana and has served 10,000+ customers across the Telugu states, with 2,000+ service-centre partners nationwide. Fill Your Bays is the free workshop where we show independent garages, service centres and detailers how to get booked jobs from that network. 60 minutes, live, English.
Headline: Get booked jobs from WIT · Description: Karimnagar · Siddipet · Hanumakonda

10 hooks

#	Hook	Line 2	Type
1	Two bays empty and it's already 11 am?	Your mechanics are on the clock either way.	problem H
2	Run a garage in Karimnagar, Siddipet or Hanumakonda?	Watch this before you boost another post.	call-out
3	Your mechanics are paid for 8 hours. How many of those hours had a car on the lift?	For most garages it's the same slow days every week.	problem H
4	That WhatsApp enquiry you answered after lunch? The car went to the next garage.	Car owners book whoever replies first.	mechanism H
5	Getting jobs from a listing app, but the customer never comes back to you?	With WIT Certified, they re-book in an app under your name.	failed solution H
6	Monsoon month, exam month, the week after Diwali. Why are your slow weeks always the same weeks?	Because walk-ins follow the calendar. Booked jobs don't have to.	problem H
7	10,000+ car owners in the Telugu states already book car care with WIT.	Some of them live five minutes from your garage.	proof
8	Good work keeps your regulars. It won't bring you the family who bought their first car last month.	That family is already on WIT.	identity
9	What would 30 more booked jobs a month do to your garage?	That's the plan we'll show you in this free workshop.	promise (flag)
10	We run three WIT studios in Karimnagar, Siddipet and Hanumakonda.	In this free workshop we show garage owners the booking system behind them.	authority

3 video ad scripts

Visuals reuse the 5 Codex backgrounds as stills with slow push-ins, plus HTML motion graphics (chat bubbles, job board filling, badge). No Nik avatar on WIT videos.

VS1 · "11 am" (problem-led, 35 s)

Time	Voiceover	On screen
0-3 s	Two bays empty, and it's already 11 am.	Base 01 (empty bay), caption "11:04 AM" ticking
3-10 s	Your mechanics are paid for the full day. The lift sits there waiting for a car that might come in after lunch. Or might not.	Slow push on the mechanic on his phone; caption "Paid for 8 hours"
10-16 s	Boosted posts bring likes. Listing apps send one job, and the customer never comes back.	Two quick cards crossed out: "Boost post" / "One-time job"
16-24 s	WIT already has 10,000+ car owners booking car care across the Telugu states. WIT Certified garages get those bookings straight into their calendar.	Map of Karimnagar, Siddipet, Hanumakonda with pins lighting up; job cards dropping into a calendar
24-30 s	In a free one-hour workshop we'll show you the plan for 30 booked jobs a month, and the checklist to get certified.	Base 05 (full bays), caption "Fill Your Bays · free workshop"
30-35 s	Tap Register, pick your seat, and we'll send the link on WhatsApp. Partner slots are limited in each city.	Button "Register free" + date `[FILL]`

Hooks to test: H1, H3, H6.

VS2 · "The 60-second reply" (mechanism-led, 40 s)

Time	Voiceover	On screen
0-3 s	7:42 pm. Someone asks your garage for a ceramic coating price.	Base 02 (phone on bench), message bubble pops in, timestamp 7:42 PM
3-10 s	You're under a car. By the time you reply, they've booked with whoever answered first.	Bubble greys out; second bubble from "another garage" says "Booked ✓"
10-20 s	WITSI is the WIT assistant. She replies inside a minute, asks about the car and the job, and offers two slots.	Same phone, WITSI reply types out at 7:43 PM with "10 am / 3 pm" chips
20-28 s	When they pick one, the booking lands in your WIT Partner app with the car, the job and the customer's number.	Partner app job card slides into tomorrow's calendar
28-34 s	In the free Fill Your Bays workshop, you'll watch WITSI take one enquiry from WhatsApp to a confirmed, paid slot in under 3 minutes.	Base 04 (door, badge); caption "Live demo · under 3 min"
34-40 s	Register free and get the link on WhatsApp.	Button "Register free"

Hooks to test: H4, H2, H10.

VS3 · "Badge on the door" (offer + proof, 45 s)

Time	Voiceover	On screen
0-3 s	10,000+ car owners in the Telugu states already book car care with WIT.	Base 05 (full bays), number counts up
3-9 s	Some of them live five minutes from your garage. Right now they don't know you exist.	Map pin on "your garage" with WIT owner dots around it
9-18 s	We run three WIT studios in Karimnagar, Siddipet and Hanumakonda. Those bays run on the same booking system.	Base 01 → quick cut to base 05; caption "3 WIT studios"
18-30 s	We call it the Bay-Fill Loop. Pull: WIT brings car owners in your city. Reply: WITSI answers in 60 seconds. Book: the slot lands in your Partner app. Return: reviews, reminders and the next visit.	Base 04, badge animates onto the glass; 4 ticks: Pull · Reply · Book · Return
30-38 s	In the free workshop we show the numbers behind the plan for 30 booked jobs a month, and the checklist your garage has to pass.	Job board (base 03) filling up MON → SAT
38-45 s	It's one hour, it's free, and partner slots are limited per city. Tap Register.	Button "Register free", date `[FILL]`

Hooks to test: H7, H8, H9.

Variation plan

Diversification (new concepts later): owner-to-owner testimonial once the first certified partner has 30 days of jobs; a detailer-only cut (ceramic/PPF leads); an insurance-agency cut (the build map lists them as partners).
Iteration: hooks 1-10 on VS1-VS3 (3 each, above); IA3 is the text-heavy static; each image ad's first frame doubles as a video first-frame test.